What I do
My work spans brand identity, campaigns, graphic design, illustration and motion, with additional experience across film, photography and production.
Some projects focus on a single discipline; others bring several together. I don’t impose the same visual style on every brief. The approach should be shaped by the idea, the audience and what the communication needs to achieve.
That might mean developing a visual identity, creating a campaign, designing a publication or report, building a flexible system of digital and social assets, explaining a complicated subject through animation, or combining physical and digital techniques to create something unexpected.
How I work
Every project begins with understanding what needs to be communicated, who it needs to reach and what response it should create.
From there, I develop the creative idea and the visual approach needed to bring it to life. I’m comfortable taking work from research, concepts and initial treatments through design, production, project management and final delivery.
The visual language changes with the brief. What matters is that the idea is strong, the execution feels distinctive and every creative decision helps the work connect with its audience.
My background
I co-founded and led Young, an independent multidisciplinary creative studio working across brand, design, illustration, animation and film.
As Creative Director, I led projects for charities, cultural organisations, public-sector clients and international brands, from initial brief and creative development through to production and delivery.
Running a small studio meant combining creative direction with hands-on design, client relationships, pitches, budgets, schedules and the commissioning and management of specialist creative teams.
I now bring that experience to new teams and projects, whether working independently, collaborating with agencies or as part of an established in-house creative team.
Collaboration & leadership
I’m used to both leading creative teams and working as part of them.
Over the years I’ve worked with and directed designers, illustrators, animators, filmmakers, photographers, developers, composers, prop makers and other specialists, as well as collaborating closely with clients, producers, strategists and internal marketing teams.
Depending on the project, I can remain hands-on throughout or lead a wider team while maintaining a clear and consistent creative direction.
Selected clients
BBC · Siemens · Scouts · V&A Dundee · LEGO · NSPCC · Channel 4 · Transport for London · CoppaFeel! · NHS · Penguin · The University of Manchester · Kleenex · Lenovo · Mobil · Nokia · Red Bull · Fiat · Wilko · Pilgrims Choice
Recognition
DADI Grand Prix
DADI Campaign Which Became Viral
DADI Best Use of Illustration
Roses Best Use of Illustration
Roses Self Promotion
Design Week Highly Commended for illustration
All work © Gethin Vaughan Schofield 2026